Quality content and search engine optimization are joined at the hip. They work together to bring more visitors to your virtual business. Your website will not get natural, organic traffic without digital content.
But you probably already know that.
Maybe what you don’t already know is that 75% of people who use search engines to find out stuff never move to the second page of search engine results, because they usually find what they’re looking for from the first page.
Websites that rank on the first page of Google search results, get clicked on about 71.3%, while the search results on page two and three combined only get clicked on 5.59%.
So if your website ranks anywhere after those first few pages…you see where I’m going with this… Without regular, fresh, value-add content, your website will never reach the first page of Google’s, or any other search engine’s results.
Translated, this means less traffic to your site, which means less revenue for your business.
A content strategy is a solid, stable way to grow your online business because it conveys a message to search engines: either that your website sucks, or that it’s awesome.
If your website sucks, it won’t get much traffic, if any. The better your content, the more search engines reward you by bringing you ever closer to that first page of the search results.
That’s the power of epic digital content.
Epic content gets more traffic
Getting more site traffic is not your core business and its pretty complex to master.
I do get it though: you’re a small business owner, maybe a one-man business. You don’t want to spend money where it’s not necessary. But this thinking could be your downfall. I’ve seen it happen over and over again.
It’s an area most small virtual businesses go wrong: one of the most common problems I’ve found in my 7 years virtual marketing experience, is that somewhere, the small business owner hears that if you blog, you’ll get traffic.
So they blog. Or maybe use freelance websites to find cheap freelance writers, add a quick stock photo and stick it on their site. But still no surge of traffic. Why?
Search engines won’t be fooled. They have sophisticated algorithms to find out if your content sucks or provides value. Maybe it doesn’t suck, but it’s not written so that search engines can easily find it. Either way, it never sees the light of a natural day.
And here’s the rub: to rank high in search engine results, you have to produce regular, EPIC content. And you don’t have the time, and perhaps even the skill, to produce epic content.
The thing about epic content & site traffic...
Epic content is...
Epic content is written specifically for your target audience – these are the people you want on your website because these are the people that will eventually buy from you.
Epic content usually has at least 2000 words.
It only contains helpful, customized images that help the reader on their journey.
It keeps the reader on the page for longer.
It contains links to other awesome content on your website and on other authority websites.
Epic content provides real value.
The hassle for small business owners, is that producing epic content means time. Some blog posts take their writers 20+ hours to create.
If you need to produce at least one piece of epic content each week, how long will it take you?
Do you have that kind of time? Do you have that kind of skill?
This is the problem that the majority of small virtual businesses are facing: lack of time and skill.